The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of internet gambling, has exploded exponentially in recent times. A significant driver of the growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions using the traf
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the buying and selling of online ad space. At the heart of the ecosystem are two critical components: ssp vs dsp. Both play essential roles in connecting advertisers with publishers, however they operate on opposite sides of the trans
Esports, the competitive world of video gaming, has evolved from a niche pastime to some global phenomenon, attracting countless viewers and generating billions in revenue. Central to this rise are the massive tournaments that pit the world’s best players and teams against one another in thrilling battles of skill, strategy, and endurance. These
In the highly competitive whole world of mobile apps, user engagement is a key determinant of success. One from the most effective tools for maintaining and increasing user engagement is mobile push notifications. These brief, timely messages show up on a user’s mobile device, providing information, updates, or incentives meant to bring the perso
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships with their audience. But how do companies determine if their internet marketing efforts are effective? The answer lies in digital marketing analytics. This field has evolved into a crucial component of marketing strategies, providing businesses